Vida, Hero MotoCorp’s electric mobility brand, has unveiled its all new brand identity as it continues to expand its presence in the electric vehicle market. After nearly four years this refresh has come after the brand launch in 2022. Over the year Vida has grown by expanding its range of electric mobility commuter which includes off road models, and future mobility solutions from one premium electric scooter.

According to the update, a new logo has been introduced and announced that it has secured a place in the Asian Book of Records for creating the largest logo of the brand.

Hero Vida New Logo Inspired By Hero’s Legacy

A geometric “V” design has been featured in the new logo that has been inspired from the Hero MotoCorp logo. According to the company, the representation of the design is the connection between Hero’s long standing experience and Vida’s focus on the future of electric mobility.

“The VOOM” has been introduced by Vida, it is a new motion and sound identity that will now be used across its products ranges and digital platform. The branding “Powered by Hero” wi;; continue to remain an important part of the company’s identity.

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Asia Book Of Records Achievement

It has earned place in the Asia Book of Records, and to celebrate the launch of its new visual identity, it has created the largest brand logo.

Area of around of 35,292 square feet the logo covers and was crated using Vida VX2 Vida DIRT.E K3, NOBUS NEW 1 and Hero XPulse models.

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Company Says New Identity Reflects Future Growth

Dr Pawan Munjal, who is an Executive Chairman of Hero MotoCorp has commented on the Announcement, Vida has launched to create positive change and that the brand has now grown into a larger movement focusing on building a better future.

The new identity reflects the needs of modern customers who want reliable and easy to use mobility solutions, said by Kausalya Nandakumar, who is the Chief Business Officer of Hero MotoCorp . The refreshed branding combines Hero’s trusted legacy wit Vida’s future, according to her.

The company said the new identity will be introduced gradually across its dealerships, digital platforms and upcoming products as Vida enters its next phase of growth.