Vida, Hero MotoCorp’s electric mobility brand, has unveiled its all new brand identity (Hero Vida new logo) as it continues to expand its presence in the electric vehicle market. After nearly four years this refresh has come after the brand launch in 2022. Vida grew from a single premium scooter to a diverse EV lineup, including off-road and future mobility solutions.
According to the update, Vida introduced a new logo and announced that it secured a place in the Asia Book of Records for creating the brand’s largest logo.
Hero Vida New Logo Inspired By Hero’s Legacy
The new logo features a geometric “V” design inspired by the Hero MotoCorp logo. The new design connects Hero’s rich experience with Vida’s focus on the future of electric mobility.
Vida introduced ‘The VOOM,’ a new motion and sound identity that the brand will now use across its product ranges and digital platforms. The branding “Powered by Hero” wi;; continue to remain an important part of the company’s identity.
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Asia Book Of Records Achievement
To celebrate its new visual identity, Vida created the largest brand logo, entering the Asia Book of Records.
Area of around of 35,292 square feet the logo covers and was crated using Vida VX2 Vida DIRT.E K3, NOBUS NEW 1 and Hero XPulse models.
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Company Says New Identity Reflects Future Growth
Dr Pawan Munjal, who is an Executive Chairman of Hero MotoCorp has commented on the Announcement, Vida has launched to create positive change and that the brand has now grown into a larger movement focusing on building a better future.
Hero MotoCorp CBO Kausalya Nandakumar stated the new identity meets modern customers’ needs for reliable, easy mobility. The refreshed branding combines Hero’s trusted legacy wit Vida’s future, according to her.
The company will gradually roll out the new identity across dealerships, digital platforms, and products as Vida expands.
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